This week, Cart.com, a Houston, TX-based provider of end-to-end e-commerce services that provides businesses with a fully integrated and owned suite of software, services, and infrastructure to help scale their businesses online, announced the closing of a $25 million Series A round of financing.
Mercury Fund and Arsenal Growth led the round, which has raised over $45M in total to date. Moonshot Capital and Scarlet Venture Fund participated in the funding round as well.
As an Ecommerce-as-a-Service (ECaaS) provider in the ecommerce services space, the company intends to use the funds to drive up customer demand, recruit key players, and accelerate growth as an Ecommerce-as-a-Service provider.
A company founded in September 2020 by Omair Tariq, the former executive at Home Depot and the Chief Operating Officer of Blinds.com, and Jim Jacobsen, the co-founder and former CEO of RTIC Outdoors, Cart.com is an ecommerce solutions provider that offers a complete suite of software, expert services and infrastructure to help companies scale online by providing a fully integrated and owned suite of software, expert services and infrastructure. As a result of the company’s comprehensive offerings of business solutions, brands of all sizes have the opportunity to work with a single partner to attain the same capabilities as some of the world’s largest companies, including online store software, digital marketing services, fulfillment services, financial services, and customer service capabilities.
As part of its acquisition strategy, the company has also acquired five businesses so far. These include an online storefront software platform called AmeriCommerce, a storage supply business that provides nationwide fulfillment services, and two digital marketing agencies that provide full-service digital marketing.
In the most recent round of financing, $25 million was raised by e-commerce services provider Cart.com.
There were two lead investors in the round, Mercury Fund and Arsenal Growth, as well as Moonshot Capital and Scarlet Venture Fund participating in the round. There are three locations in Texas and one in Arizona, and the company has raised $45 million to date.
It is based in Houston and has operated since 2020 as a provider of end-to-end eCommerce solutions. It provides fully integrated software, services and infrastructure to help businesses scale online and is a leader in the industry.
In a statement, Cart.com indicated that it intends to use the funding to boost customer demand, make major hires and accelerate growth as a commerce-as-a-service provider in the eCommerce space through the use of the funds.
Earlier this year, Cart.com acquired AmeriCommerce, an online storefront software platform, as well as Cheap Moving Boxes, a company that produces appliances for the moving industry. It has also acquired two digital marketing agencies that provide a range of services. It should be noted, however, that their names were not disclosed.